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difference between Placement and Pay-per-click

Placement organic (or SEO, Search Engine Optimization) includes a series of activities that improve the position of a website in the natural results search engines, it is a question of activities aiming to raise your site in the first place and the front page of Google & co.
The Pay-per-click refers to sponsored results, sponsored links, that ads promoting your website and appear above or beside the natural results of Google (and other search engines). The Pay-per-click is a type of promotion pay and the most typical use is the Google AdWords campaign.
positioning body responds to the classic question: how do I to appear on the first page of Google with my website?
Optimize placement organic, that is natural, a site search engine optimization involves the content of the website to make it easily quantified (ie, detectable) from the "spider" search engines.
Improving organic search listing results in a high visibility on the Internet and constant over time.
Another typical question: how do I distinguish results, and then the ads, the AdWords from natural results of search engines?
ads pay-per-click can be clearly distinguished from the organic results of search engines: it is a matter of position! Let me explain. Sponsored links
AdWords can appear above the natural results Google and are characterized by a colored background (usually pink), or seen sponsored links on the right, next to the organic results of the search engine in a dedicated column (top it says "ads" because distigue sponsored results from natural results).
Let's try to summarize the difference between organic search and pay-per-click in a table.

	SEO (Organic positioning)	Pay-per-click (AdWords)
Criteria for assigning scores	VISIBILITY 'meritocratic The positioning of the site, defined by automatic algorithms, is determined by the quality of site content and its relevance to the search query	VISIBILITY' A PAYMENT SPONSORED Sponsored Ad placement is determined by the cost invested in the advertising campaign, the quality of the page they point to the ads and the settings of the campaign (keywords, ads, etc.).
Times and Results	EDITORIAL WORK IMPORTANT and lasting results, on average, to optimize a web site took 2 weeks to see the results starting from the third week of activities and tend to remain constant over the years.	QUICK 'AND IMMEDIATE RETURN The Pay-per-click campaign is standing in one week, also allows you to acquire new customers and / or contact since Day 1.
Where I see my website?	in the natural results of the search engine, the center pages of search results	above or right of organic search engine results
How much?	FROM € 190 PER MONTH	FROM € 600.00 PER MONTH

Ultimately, organic search or pay-per-click that, the important thing is to choose one of these two strategies improve the visibility of the website and then the company or to acquire new customers: the staff of I-node is skilled and experienced in SEO is that Pay-per-click (especially in Google AdWords campaign).