"When you pass Mr. Clean, clean it, see you there!" .
The use of the slogan was, from the beginning, one of the weapons used by the "infomercials" on television. In the eighties, the technique of "sound bite" said the trick is to associate the product to market the name and the human form. Thus were born Capitan Findus (who set up succulent barbecue on the deck of his boat, the fresh fish served breaded and fried ... a cure!), Michele the connoisseur (which is light in color and taste clean it played your heart out), the cute Kahori (which nell'appetitoso gourmet culinary repertoire of beautiful country, embarrassment, Philadelphia chose!), the Man of the Mountain (rich landowner exploiter of underpaid laborers masked by Julio Iglesias!) and many others that I am not here to enumerate.
Mr. Clean instead proposed himself as the only true friend of the Italian home to grips with the dirt rampant in the kitchen. Muscular, smiling, ready to help her, was the alter ego of the classic male chauvinist husband who was returning home from work, he would in his slippers and ordered dinner. A winning personality, in short, that could not possibly have hair! Sinks, tiles, stoves, all shiny and pints neat ... just like his head!
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NOTE 1: Do not believe it but there is the official site Human Lindo more detergent in Italian which, with the famous spot of background music, history, wallpaper downloads, interactive games is hardly get an education.
NOTE 2: and for the cycle ... and who cares, "Mr. Clean has a twin brother" English is called "Don Limpio".
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